By: Katherine Stepanova Content quality comes up more and more in the SEO context. Focusing on content quality was the winning underutilized SEO tactic in our expert roundup, and low value content is one of the major causes of manual and algorithmic Google penalties, notably Google Panda. Panda is a special "filter" designed to de-rank low quality content, and since 2016, it's a part of the search engine's core ranking algorithm. This means that Panda updates are now rolled out faster and more frequently than ever before, with more sites affected by the update. But the question is, what is "content quality", exactly? How do you improve it, grow your rankings, and keep Panda away? Here are the 6 essential steps to audit your content against poor quality and fix the issues you find. But before we start… How does Panda work? The Panda algorithm (named after Google engineer Navneet Panda) is designed to help Google improve the quality of search result...